Arklife Robertson Lane.

Introducing the future of living to Brisbane

Arklife is a specialist developer and operator of rental communities backed by ADCO Construction.

Its first build-to-rent project in Brisbane’s cultural hub, Fortitude Valley, Arklife Robertson Lane introduces a unique way of living.

Uncharted territory

Launching during the tightest rental market in more than a decade, amongst the uncertainties of COVID-19 and strict border closures, Arklife approached Plural Communications to curate and execute an integrated, end-to-end marketing campaign for its Fortitude Valley project.

Our approach to bringing the Arklife brand to market involved extensive customer segmentation, targeted SEO driven by well-crafted storytelling, and innovative visuals inspired by Brisbane’s vibrant lifestyle.

Selling the renting lifestyle.

Anyone seeking property in Brisbane during 2021 experienced the same challenges – property values rising to unaffordable levels and a severe undersupply of rentals.

Despite facing their own challenges, Arklife was determined to bring its first project, Arklife Robertson Lane, to life. This required finesse, innovation and impact.

The Plural solution.

Design & creative




EDM Design


Public relations

Public relations

Website content

Social media management

Media relations

Stakeholder relations

Digital marketing


Facebook & Google ads

Website user monitoring

Custom analytics

Integrations & automations

The Plural solution.

Becoming an integral part of the marketing function, the Plural team delivered targeted digital-first campaigns, established strong brand awareness, developed multiple channels for enquiries and provided strategic advice.

Automating enquiring from REA into email marketing and build-to-rent specific CRM, Yardi, we significantly improved efficiencies for Arklife, while providing a seamless and integrated process for customers.

Supported by regular content production for every stage of the customer journey, from enquiry through to lease, our approach for Arklife spanned every touchpoint including consumer.

The results.

Building a community in Brisbane’s thriving cultural heart, Plural Communications worked with Arklife to shift perceptions of renting as a ‘short-term’ option to a lifestyle preference.

Strategic, digital-led storytelling created and executed by Plural Communications resulted in substantial website traffic, ad impressions, brand awareness and enquiries for Arklife Robertson Lane.

In additional to the project leasing 90 per cent of tenancies within four months of launch, Plural Communications also established a long-term plan for future projects, backed by extensive data and user insights.

Advertising Overall:
6,342,142 Ad impressions
241,559 Video views
77,371 Ad clicks
49,443 Website visitors
4,773 Website conversions
2,043 Enquiries
Social Media:
223,090 Unique people reached
167,627 Post engagements