July 17, 2020

You may know about the benefits of consistent messaging when it comes to marketing campaigns, but have you discovered the value of an integrated, ongoing communications strategy?

Designed to help your business achieve its long-term goals, an integrated communications strategy is the ideal way to increase brand awareness, reduce marketing costs, and ultimately get the best results.

Rather than restricting your time, effort and resources into a single marketing effort, an integrated strategy makes the best use of all channels available to your business.

The results are even further amplified when you engage a collaborative team that seamlessly integrates all services under the same roof instead of juggling multiple agencies all competing for a slice of your budget.

This approach allows you to remain in control of all multi-channel marketing efforts with real-time data updates, ensuring your resources are being utilised in the most effective way possible.

Plural Communications client Disability Plan Services exemplifies the rationale for an integrated strategy.

Founded prior to the introduction of the National Disability Insurance Scheme (NDIS), Disability Plan Services needed a complete brand transformation to make an impact in the increasingly competitive disability sector.

The Plural team worked closely with Disability Plan Services to conceive, design and launch a new brand identity, create a new website and roll out a long-term communications strategy involving a mix of owned, earned and paid content, SEO and digital marketing. .

Supported by a program of weekly blogs, optimised for key search terms, along with fresh creative, social media advertising, Search Engine Marketing (SEM), public relations and traditional advertising, the results for Disability Plan Services have been undeniable.

Within a matter of weeks, Disability Plan Services began to see strong results with many new, high quality leads coming into the business. Its online presence soared with increases in ranking for all key search terms and thousands of page views for the website.

This success has led to more budget being allocated for the strategy to the business, causing them to reach their goals much faster than anticipated.

To discover how an integrated communications plan can skyrocket your business performance, contact us today.