July 3, 2020

There is no denying the power of REA and Domain in the property resales market. But some residential developers who have opted to shun the digital giants and go it alone are achieving better results.

From large masterplanned communities to boutique sub-divisions, these developers have engaged the team from Plural Communications in place of the big duopoly.

With a combination of savvy strategy, clever creative, regular content, SEO and digital advertising, these projects have recorded a 100 per cent jump in enquiry, while conversion for off-the-plan land sales has soared by 40 per cent.